365 people, one honest answer at a time.

Street Guru began in 2016, but in many ways, it started decades earlier.

After more than twenty years of searching, questioning, and trying to make sense of life, I reached a point that stopped me in my tracks—a painful divorce that forced me to take a long, honest look at who I was, what I believed, and how I had been living. It stripped things back. It asked more of me than I was prepared for. But it also opened the door to something deeper.

So I began again—with questions.

That path led me into conversations with people from all walks of life. Some familiar, some completely unexpected. I attended retreats, workshops, circles. I read endlessly. I listened more than I spoke. And slowly, something shifted. The more I thought I understood, the less certain I became. Not in a negative way—but in a way that replaced rigid answers with genuine curiosity.

I realised there is no such thing as “normal.” There are only individuals, each carrying their own experiences, beliefs, struggles, and insights.

Street Guru was born out of that realisation.

At its heart are thirteen simple but thought-provoking questions. Not clever questions. Not polished ones. Just honest prompts designed to invite reflection. To encourage people to pause and consider what really matters to them.

The final question is different. Each person leaves behind a question for the next participant—someone they do not know and will likely never meet. Over time, this has become a kind of golden thread, quietly linking one person’s thoughts to another’s, creating an unseen connection across lives and experiences.

The intention was simple: 365 people, one for each day of the year.

Every person involved is someone I have met, spoken with, or connected to in some way. It began easily enough, but as you might expect, it became more complex—because people are complex. And that is exactly the point.

Each set of answers is accompanied by a photograph chosen by the person themselves. Together, their words and image create something personal, unfiltered, and real—a moment captured, a perspective shared.

What I didn’t expect was the depth of impact.

People didn’t just answer the questions—they sat with them. They challenged themselves. They opened up. Conversations followed. Messages came in. Dialogues started that went far beyond the original questions. It became something living, something that moved between people in ways I hadn’t anticipated.

And then, life intervened.

Health issues, family responsibilities, work pressures—and a serious car accident that resulted in multiple surgeries and ongoing pain—brought everything to a halt.

For a long time, it stayed there.

Now, nearly ten years on, I am returning to it.

There are already over 300 people who have taken part. That alone feels like something worth honouring. Some of those people are no longer here. Their words now carry a different kind of weight—a lasting reflection, a quiet legacy. In many ways, this project has become more meaningful with time, not less.

And that is why I am continuing.

If you have found your way here, you are part of this.

You may be one of the many who have already contributed—if so, thank you. I may reach out to you for an update, a refinement, or a stronger image. Or you may be new to Street Guru, someone I have invited to take part because our paths have crossed in some way.

Either way, this is an invitation.

Take your time with the questions. Don’t rush to answer. Sit with them. Let them challenge you. Let them surprise you.

• Answer honestly—not perfectly.
• Say what is true for you now, not what you think it should be.
• Choose an image that means something to you.
• And most importantly, add your voice to the thread.

Because this only works if you do.

My name is Paul Apps. However we know each other—through work, friendship, shared experience, or a chance encounter somewhere along the way—I am asking you to take part.

Be part of something that connects us all, one honest answer at a time.